{"product_id":"digital-product","title":"12 Week Half Marathon Plan","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBetter form, better finish. Your complete week-by-week training system, from first benchmark to 13.1.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eYou've entered the half. Now what?\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eI remember standing on my first start line wondering if I'd done enough, or too much, or the wrong thing entirely. This is the plan I wish I'd had: every run, every strength session, every rest day mapped out across 12 weeks, built from 20+ years of coaching runners as a sports scientist and coach, and best-selling author of Find Your Pace. No guesswork. No second-guessing. Just tie up your shoes and follow the page.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWhat you're getting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA beautifully designed digital blueprint you can print or follow on any device. Each week sits on a single landscape page, so you always know exactly what today's session is at a glance. It's evergreen, meaning no fixed dates, so you can start any week of the year and slide the days to fit your life.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eInside:\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e12 weeks of complete training. Running, strength, mobility and recovery, structured across four phases: Base, Build, Peak and Taper, with your long run climbing to a peak of 11 miles before a smart taper to race day.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTempo, threshold, hill and benchmark sessions written in plain English, with goal-pace guidance so you know exactly how fast to run.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFull strength programming to build the resilient body that carries you to the finish, upper, lower and core, progressing week on week.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\"Niggle Watch\" prehab tips every fortnight, targeting the classic runner trouble spots (calves, hip flexors, feet, knees, shins, Achilles) with exactly what to add to your warm-up before they become injuries.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMindset coaching woven through every week: goal-setting, positive self-talk, reframing, and my race-day chunking technique, because the half is won in the head as much as the legs.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptional Zone 2 cross-training on Thursdays for the days you want more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePlus the essentials most plans skip: how to nail your sleep, food and hydration; how to choose the right running shoe; and how to fuel on the move, taking on energy roughly every 30 minutes so you finish strong instead of fading.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWho it's for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWhether this is your first half or your fastest yet, whether you're chasing a time or simply chasing the finish line, this blueprint meets you where you are. Every session scales to your level. And my biggest promise woven through all 12 weeks: walking is not failing. This is about getting you to that start line stronger, and over that finish line prouder than you've ever been.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe half marathon is the distance that hooks you for life. Run one well, and you'll always want another.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eLet's get after it together.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEmma Kirk-Odunubi\u003cbr\u003eSports scientist \u0026amp; coach\u003c\/p\u003e","brand":"To The Finish Line","offers":[{"title":"Default Title","offer_id":54821625135446,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1045\/5525\/0006\/files\/Screenshot2026-07-27at09.41.39.png?v=1785141732","url":"https:\/\/shopemmakirkodunubi.com\/products\/digital-product","provider":"Emma Kirk-Odunubi","version":"1.0","type":"link"}